Art Director: Brooks Anderson
Copywriter: Hannah Yeiser

Physical zoo maps are annoying and hard to read, and your kid screaming about seeing the red pandas does not help either. To avoid this, we came up with a partnership with Google Maps to allow guests at the San Diego Zoo to quickly and easily search for their favorite animals and find the fastest route to the enclosure. Additionally, we created Instagram accounts for the zoo’s most popular animals so that guests can be more familiar with their favorite animal’s daily routines before visiting them in person.